People are all "Cadillac is a traitor to Detroit!" and I'm just kind of "meh" about this morning's announcement, which followed months of speculation. So what if they're moving to New York? Relax, take a deep breath, and see why this is actually a good thing.
Fiat Chrysler declared on Tuesday that the Chrysler brand would no longer go after premium customers, leaving Alfa Romeo and Maserati to carry the load. On one hand, it's a smart business move for clear brand identity. On the other, it's the disappearance of another Detroit luxury brand.
Oh, Lincoln. How the mighty have fallen. Once you were in the position to mock other luxury brands, and now you're the ones being mocked.
Should the fact that Cadillacs aren't really sold in Lorde's home country of New Zealand completely discredit the song "Royals" or is it a sign that the world thinks higher of Cadillac than some Americans?
China is the world's largest car market, yet it's taken some American car brands almost forever to establish a presence there. The Chinese are notorious for loving Buicks, but you'd be surprised that GM's other luxury brand — here in 'Murrica we call them Cadillacs — has only been in the country since 2006.